JAMES Conference - Steve Lawson Keynote (via LeedsMetUni)
Solo bassist, teacher and writer Steve Lawson discusses online music marketing, the importance of meta-stories, and the benefits of social media for musicians.
Tip “The number one most important thing to realize about what happens with music discovery online, is that people won’t find you because you’re good, they’ll find you because you’re interesting.” @20 minutes.

